Welcome to the era of Less is More, I’m advocating conscious, high-quality consumption that respects the environment. In a world where over consumption is omnipresent, it’s time to rethink our relationship with beauty products.
It’s a simple fact: we buy too much, often on a whim. The result ?
Drawers overflowing with unused products, make-up that expires before it’s even finished, and an accumulation that harms the planet as much as our well-being. In 2025, we’re changing the game: consuming sustainably, using what we have before buying more, and favouring quality products designed to last.
Less waste: By adopting this approach, we avoid compulsive buying and make the most of each product we use without throwing it away or forgetting it in a drawer. The products we buy are really necessary to our beauty routine. In fact, you can remain a beauty addict and be conscious of your purchases.
A responsible gesture: Less consumption also means less production, and therefore a reduced impact on natural resources, human beings the world over, the living world, the environment and the planet. Adopting quality tools that will last a lifetime (or almost).
Clear savings: Buying sustainable, quality products that are truly essential means you can invest rather than making more unnecessary purchases.
I’ve designed my range to adapt our beauty routine to our real needs. Rather than a multitude of often superfluous products, three tools are all you need to achieve perfect eyebrows:
– A professional make-up brush to reveal the eyebrow line.
– A high-precision lead pencil to define them naturally.
– A fixing gel for perfect hold all day long.
Three simple steps for optimum results. Minimalist, but with maximum effect.
I wanted to create a brand that promotes minimalist values through three essential pillars:
Durability: Designed in collaboration with renowned French manufacturers of brushes for painters, the brush is designed to last for years.
Eco-responsibility: The colour accuracy of the pencils is such that there’s no risk of them ending up at the bottom of the drawer or in the bin.
What’s more, I’ve chosen 100% European production (France, Germany, Italy).
Conscientious buying: Each product is a long-term investment, not a compulsive purchase. You buy
what you really need, and nothing more.
Adopting a useful and sustainable way of consuming means indulging ourselves by intelligently choosing what we really need. The best product is the one you don’t buy… but if you decide to enhance your eyebrows, do so with tools designed to last, in line with your real needs.
What if these three products aren’t essential for you? My approach is tailor-made: you only buy what suits you.
Let’s simplify our lives, lighten our hearts and minds. Let’s spend our energy and time on the people and activities that are essential to our lives.
That’s what taking care of yourself is all about… Get rid of the excess and the toxic !
If you would like a tailor-made consultation, please click here.