But there were no products dedicated to eyebrow make-up. Beauty professionals like me had to improvise with what we had on hand: eyeshadow, an old toothbrush and, of course, Elnett hairspray, our faithful ally for setting everything.
Each person had their own technique, their own style. It was a time of creativity and individuality.
Then, like a wind of change, the fashion for thick eyebrows returned with a vengeance. Brands raced to innovate, offering a whole range of products: coloured mascara, dry shadows with bevelled brushes, bold pencils… But none of them really met the expectations of professionals and consumers alike. It was necessary to have a fairly technical know-how with products that often held up only moderately well.
What was needed was a product that was easy to use, that blended naturally with the colour of the hair, that gave a powdery, waterproof finish and that lasted all day. A made-to-measure product, adapted to each individual.
That’s how I came to develop my own colourimetry for eyebrows, inspired by my experience and the lack of it in the beauty industry. A palette of colours specifically created for men’s beards and eyebrows. On a man’s face, every detail of the make-up is scrutinised, so I paid particular attention to the selection of shades to achieve as natural a result as possible.
This approach was then adapted to meet the needs of women and give a totally made-to-measure result.